![aer fit pack original aer fit pack original](https://cdn.packhacker.com/2019/07/298d9937-aer-fit-pack-2-top-grab-handle.jpg)
Aer’s made all of the compartments bigger, added more pockets for better organization, and changed the padding so it’s more comfortable to carry across town. It has all the same features that made its predecessor a solid bag, but it’s got plenty of new features to make it a worthy upgrade. This single backpack keeps those two worlds apart thanks to a clever system of pockets. It’s meant for commuters who bounce between work and the gym and don’t want the hassle of carrying around two bags. The Aer Fit Pack 2, part of the company’s latest Active collection, delivers on that promise in a stylish and thoughtful package. Aer understands those inconveniences, which is why its backpacks are designed to keep everything you need tucked away so you’re ready to leave at a moment’s notice. Ten minutes later, inevitably, you realize you left something important at home and you can’t go back. Since we're completely bootstrapped, we're not pressured into growing for the sake of growth, so we'll take our time to develop and introduce products that make sense for our brand.You’re running late for work, so you dash out of the house in a desperate attempt to make it on time.
![aer fit pack original aer fit pack original](https://cdn.shopify.com/s/files/1/0230/0765/products/AER00006_fitpack_lifestyle1_1024x1024.jpeg)
"We'd like to continue growing our online presence as well as our wholesale business in key markets such as the US, UK, Australia and Asia. Now in its third year, with three successful Kickstarter projects behind it and 200% growth in revenue year over year, Aer is a company to keep an eye on moving forward.Īs for Choi, he is as you might expect, excited for the future growth of his company, while noting the need to make the smart decision when expanding. After just a few minutes of handling the bag, it was clear that it was designed with a real, thought-out intent, not to mention the look is one of the more stylish I’ve seen in a backpack.Īt $150, it’s an investment, but by no means the most expensive bag you’ll find on the market. There’s also a thin slot for your computer or notebook, two exterior pockets for water bottles or small belongings, and even a separate compartment for your shoes for when you’re hitting the gym or taking a weekend trip. Opening up right down the middle, it gives you more room than I’ve ever seen in a backpack - without ever feeling bulky.
![aer fit pack original aer fit pack original](https://i.ebayimg.com/images/g/00wAAOSwtElg3EGg/s-l300.jpg)
The Duffel Pack succeeds where other bags have failed me because of its economic and intelligent use of space. I have used backpacks for all of these purposes before, but usually I am either struggling with space, comfort, or both, depending on whichever mode I am in at the moment. In my time with it, I’ve used it to carry groceries and laundry, as a general weekend bag for a short trip, as well as a commuter bag to and from work every day. The Duffel Pack, as you can probably guess by the name, is a hybrid duffel bag and backpack that can serve most any of your needs. "A great product naturally sells itself and helps the other aspects of the campaign fall into place."Įven if different marketing techniques can get companies a bit of help while crowdfunding, after spending a few weeks with the Duffel Pack, I’m convinced most of the company’s success stems from the simple fact that Aer makes a good product.
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#Aer fit pack original trial
While Choi concedes that the Kickstarter process was filled with trial and error, the company's success ultimately came down to great products.
#Aer fit pack original full
With the help of a few highly successful Kickstarter campaigns, Aer now has a full line of bags to address your needs, including a traditional Gym Duffel, a simple Sling Bag, a sporty Fit Pack, and the bag I had the pleasure of trying out, the Duffel Pack. "We were interested in creating a stylish, hybrid gym/work bag that could simplify the way people carry their daily essentials." "We started Aer because we observed many professionals in San Francisco carrying separate bags for their office and gym gear," founder Allen Choi told Business Insider. And the meritocracy of business will decide if your idea can make it as a potentially profitable company.Īer is based in the San Francisco Bay Area and was founded with the goal of making high-quality bags that fit the needs of the modern-day city dweller. In the age of the Internet, if you identify a problem and figure out a good solution or a quality product that addresses the issue, you can crowdfund or seek out venture capital. There has never been a better time to have a good idea for a company.